“Recapture your freedom which eloped with your youth’’

Creator and Designer, Dan Sullivan

Irregular Philosophy

Irregular Choice is known for maintaining creativity and individuality in a world of conformity.  It is more than just the name of a brand. It's a state of mind, a way of being.  A supply of something fresh and fun that maintains imagination and originality above all else.

History

In August 1999, Irregular Choice was launched from the quaint seaside town of Brighton on the south coast of England, by design entrepreneur Dan Sullivan. 

Dan was on a mission to change the way we see shoes and put his Irregular ‘stomp’ on the footwear world. 

Irregular Choice has since been named ‘The Lifestyle Choice of Fashion Footwear’ by Super Super mag and The Purveyor of Fresh, malicious and multicoloured shoes’ by WAD, They have also launched a flagship store in New York’s Nolita neighbourhood and a residence on London’s Carnaby Street. 

Dan came from an original design background, educated by his up- bringing and surroundings, his parents owned the well renowned Transport store on London’s Kings Road in the 70s, working with the likes of Red or Dead and Katherine Hamnett, back when fashion was about being distinctive and making a strong statement.  This propelled Dan into launching the Irregular Choice brand.  Dan saw the gap for fresh, fun footwear, always keeping true to the original source of inspiration and imagination: his unique travels and experiences.

Irregular Choice kicked off its first season with its own take on the traditional Japanese split-toe look, which often reappears in current collections.

Over the last 10 years Irregular Choice has carved itself a niche and inadvertently founded itself a fan club. Having had collaborations with some of the worlds most sought after brands and designers, we are constantly pushing the boundaries with each collection.  IC has even been named ‘The Viagra of the shoe industry’. 

At Glamour Boutique we aim to supply our customers with the most popular Irregular Choice styles and designs.  Dare to be different with these unique styles from Irregular Choice trade marked with their quirky designs and gorgeously patterned soles, you'll be sure to stand out in the crowd!  Go on, try it!